An ad starts as a short conversation and ends as a finished film with voices, music and subtitles. You never fill in a complicated form — you talk, you approve, and Osyren builds.

This guide walks the exact steps you'll see on screen, in order — what each one asks of you and what each option does.

The ad is a conversational format: vertical by default (9:16, perfect for phones), with subtitles on. Pick the length in seconds — you can still change it during the conversation, and the film will close on exactly the length you bought. Viral clips have their own director — see the guide "How to make a viral clip".

Chat like you would with a colleague: what the product or idea is, who it's for, where the clip will run, what the offer is. Osyren asks about what's missing and writes the ad sheet as you go.

Anything you don't like later — a fact, a name, the tone — you fix by simply writing it in the same chat.

Four modes: a Narrator tells the story over the images; Speaks to camera puts one presenter face-on, talking to the viewer; Characters speak plays a real dialogue between two voices; Nobody speaks is the cinematic mode — image, movement and music only.

You'll also pick the actual voices from a catalogue, matched to each role. In the silent mode there is no text to edit, so the flow jumps straight to the story.

Every line the voice will say sits in an editable box — change any word, keep what you like. The meter shows live whether the text fits the length you bought.

"Analyze the text" makes a real spoken take of your words and measures it to the second — that exact take becomes the film's voice, so what you heard is what you get. When the text fits, "Generate the story" locks it and moves on.

Osyren writes the film's story on your locked text: what happens on screen, scene by scene. Read it in the gold card — if something's off, ask for changes in the chat; when it's right, approve it. Nothing is generated or charged before your approval.

After you approve the story, a card opens for every person, product and place in it. What you attach there is what appears in the frames.

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👤 Character — attach a photo of the real person, pick one from your Avatars, or leave it empty and Osyren invents someone who fits the story. The card also shows which voice that character got.

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📦 Product — attach a photo and the product appears in the frames exactly as it looks in it. • 🏷 Company logo — for the closing card and wherever the direction calls for it. • 📍 Location — up to 10 photos of the real place; even one works, more shows more of it.

By uploading a photo you confirm it's your own image or that you have the consent of the person shown.

Making a cartoon or anime clip? Style the avatar FIRST: in My Creations → Avatars, the 🎨 Stylize button creates a NEW copy of your avatar in the chosen style — same person, the original stays. Attach the styled copy and every frame comes out in that style. You can also create avatars directly in a style, from a photo or a description.

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Aspect: 9:16 (vertical, phone) or 16:9 (wide). • Burnt-in subtitles: the words are written on the image — best for social feeds watched on mute. • Osyren logo: a small mark in the corner, on or off.

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HD quality (1080p): a sharper render at 1.5× the price. • Scene sounds: a quiet layer of real-world sounds under the voice — steam, footsteps, street — about 1 credit per shot, on by default.

Four sources: composed from the story, a song from your Creations, an upload from your device, or no music at all. A volume slider sets how present it is — the voice always stays above the music.

The button shows the estimated price in credits before you press it. Then the screen walks the six stages by name — directing, voices, characters, frames, clips, assembly — with per-frame progress. You can refresh or come back: the page finds your running project again.

One thing to know: an UNFINISHED draft — no render started, nothing paid — is not kept. If you leave it untouched for about 30 minutes, it expires and won't appear in My Creations. Anything you've paid for stays, always.

The finished film plays right on the page: download the video, download the subtitles (SRT), or re-render after changes. The clip also lands in My Creations → Film, ready whenever you come back.

From My Creations, the Frame editor opens any finished clip shot by shot: describe a change and repaint a frame, or rewrite a shot's motion and redo just that clip — prices shown on each button. The ✂ scissors live in the same editor: cut a piece of the finished film for free. And when you're proud of it, publish it to the Community — it appears with its own badge: Ad.